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Glossary of pre-press, graphic arts and color reproduction terminology beginning with the letter B.

B

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Bleed

Bleed is the extra area outside of a finished document that designers must allow if they want images, that are butting up to the edge of the page, to be cropped properly.

Because printed documents are guillotined in large batches, is it impossible for the printer to guarantee that every sheet will be cropped exactly on the crop-marks. Printers will generally specify that graphics must extend into the bleed areas by at least 3mm. In larger print jobs, it is sometimes necessary to allow up to 5mm.

Bromide

A photographic print on bromide paper, also sometimes know as a photo-mechanical transfer (PMT). Used to be the prime format for supplying black and white finished artwork. With the advent of desktop publishing, bromides are now rarely used.

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