Glossary of creative concepts and design terminology

Graphic design terminology, concepts and examples of terms, phrases and jargon used in day-to-day practice in the graphic design industry. From general concepts, such as Art Director and Branding; to more technical issues, such as Keylines and file formats, this is the place to look.

As ever, please feel free to make use of the glossary search function if you are looking for something specific.

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The glossary of graphic design concepts is an ongoing project. If there is a concept that you are looking for that we haven't included, then please let us know! Also, if you think that we've got a definition wrong, or you have a description that you would like us to add to the glossary of terms, we want to hear from you!