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Design management and creative resource management?Management careers within the graphics industry are jobs that have a tendency to overlap. They can range from hands off account handling, to creative. They can generally be covered under the following job titles - Design Managers, Studio Managers, Producers, Production Managers and Project Managers Design Managers and Studio Managers will both have role in managing the design process within a design company. If we make a generalisation, it would be fair to say that the differences would be the degree of emphasis that each role would have on the design strategy and day to day management of the design studio. A career in design management would be client facing and would typically also involve budgeting, scheduling and reporting for individual clients. A Design Manager would also foster client relationships, as well as having input into longer term marketing projects. Often the role is heavilly account handling focussed. Studio Managers, on the other hand, would have more of a responsibility for the smooth running of the creative studio as a whole (both technically and logistically), as well as resource management. A career in Studio Management is also the more likely of the two to have a hands-on creative role - in many cases a Studio Manager will also take on an Art Director or Senior Designer role. Some design companies also employ a specific Production Manager, to buy print and oversee the pre-press and print production process. Other roles that a designer may come across, especially in an interactive design environment, include Project Managers and Producers. Project Managers have become more common in design agencies that have taken on web designers and multimedia design projects. To some degree, it is a legacy of the software programming industry from which interactive design and web site development emerged. Producers will tend to have a more creative role, but their role in a web design company will be more akin to that of a Design Manager in a print design environment.
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